Archive
Tag: POPSUGAR
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B-to-C EventsDiners, Drive-ins and Vibes: Paramount+ Recreates the Frosty Palace to Promote ‘Rise of the Pink Ladies’
The stakes are high for entertainment brands bold enough to build on iconic IP, particularly when that content is brought to life through a live experience.
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B-to-C Events#TBT: PopSugar and Old Navy Host a Must-Have Holiday Gift Giveaway Event
To usher in the holidays with custom content, consumer engagement and shareable moments, pop-culture media brand PopSugar teamed up with Old Navy on a giveaway event dubbed “Deck the Hauls,” at St. Ann’s Warehouse in the Dumbo section of Brooklyn, NY. The brands decked out the industrial space (which had a sweet view of the […]