Mercedes-Benz Archives - Event Marketer

Mercedes-Benz Archives - Event Marketer

Posts tagged with ‘Mercedes-Benz’

December 13, 2021

How Automotive Experiences are Catering to Shifting Consumer Trends

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to order a vehicle before viewing it in person and the waiting period. But for automotive event...

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September 6, 2021

How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19...

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September 12, 2018

Inside the US Open: Five Brands That Scored With Tennis Fans

Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic...

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