Posts tagged with ‘laundry event’
Experiential Trend of the Week: Laundromats as Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are leveraging the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh spin...
The Brief: Candy Bars and Fake Workshops
This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shop.