Posts tagged with ‘Disney Branded Television’
Experiential Trend of the Week: Hotlines
The days of the landline are long gone. Pay phones are a rarity. And kids today don’t know what a rotary phone is. But with the takeover of digital communication, there’s now a kind of novelty to the phone call that brands are capitalizing on this year. Enter: the hotline. Not just for information, emergencies...
Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design...