Center for Exhibition Industry Research Archives - Event Marketer

Posts tagged with ‘Center for Exhibition Industry Research’

February 13, 2019

New Research: Men and Women Navigate B-to-B Exhibitions Differently

Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your gender, according to a new b-to-b survey from the Center for Exhibition Industry Research (CEIR) “Gender Differences and Similarities.” The report, which polled b-to-b show organizers from a variety of industry sectors, offers a key takeaway: Whereas more women attend...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']