Posts tagged with ‘cause marketing’
How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery
When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art...
Celebrities Host ‘CAULIPOWER & Chill’ Pizza-Making Sessions on Instagram Live
Picture the public stocking up on groceries during the pandemic, and chances are Lysol wipes and toilet paper come to mind. But with restaurants closed and people sheltering in place, frozen food sales have also been skyrocketing, with 86 percent of all consumers having made a frozen food purchase since early March. So to make...
Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic
The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at...
Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to...