Posts tagged with ‘cannabis’
Inside Cannabis Brand Spherex’s Community Skating Event Strategy
Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a Taylor Swift album a few years ago, Spherex discovered that its community enjoyed skating and wanted more. Around the same...
How Brands Turned to Digital to Mark 420
The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie Hill event and San Francisco’s mayor warned consumers that gathering at Golden Gate Park for the annual 420 smoke-out could result in arrests. So what’s a cannabis enthusiast to do to celebrate the (unofficial) high holiday known as 420 (4:20)...
Three Strategies for Igniting a CBD-infused Experience
If you’re one of the many event marketers who keeps a close eye on pop culture trends, you know that CBD-based products have become all the rage. CBD, or cannabidiol, is one of the non-psychoactive chemical compounds found in cannabis, and has seen explosive growth in the marketplace thanks to health benefits ranging from anxiety...