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Tag: Barone Fini

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    B-to-C Events

    How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight

    Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon […]