Partner Content Archive - Page 59 of 114 - Event Marketer

July 1, 2016

Inside/Out: The World’s First Product Launch in VR

OnePlus—a hungry, young start-up with a passionate community of fans—wanted to launch their latest phone. But they didn’t want to do the typical mobile product launch—a CEO in on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to...

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