Partner Content Archive - Page 53 of 114 - Event Marketer

August 19, 2016

:60 of Rio in Review [VIDEO]

With Rio nearly at a close and global attention shifting forward to PyeongChang and Tokyo, what should brands and sponsors be thinking about? GMR's Jamie Corr, VP - Olympic Consulting, weighs in on Rio takeaways and the benefits of aligning with the IOC's Agenda 2020.

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August 11, 2016

The Best of Rio 2016 Olympics Marketing

The buzz you’ve heard about the 2016 Olympics was probably about Zika virus, Gisele’s post-retirement modeling appearance, or #PhelpsFace, but you might have missed the 40-foot sculpture in London or the swanky pop-up club in Rio. Keep reading to check out our favorite marketing stunts for this year’s Olympics.

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