Partner Content Archive - Page 32 of 114 - Event Marketer
Free White Paper: 10 Ways to Avoid Pop Up Blunders
Pop-Up Stores come with as many challenges as they do benefits. Download our white paper for free to find out how to prevent the most common mistakes.
VIDEO: eSports Sponsorship
Yes, the gaming world has some favorite brands with an natural place in the eSports landscape. But our research shows that brands in a number of non-endemic categories can actually play very well in the space.The Why behind Event Attendance and Maximizing it for Greater Event App Engagement
Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.
The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing
One of our key objectives in marketing analytics is to show the campaign reach. "Reach" can be defined by how often the target consumer is reached at experiential events. This metric helps ensure the field team is interacting with the right customer. A good example of this is if your brand is geared for millennial...