Partner Content Archive - Page 31 of 119 - Event Marketer
New Year’s Resolution Marketing
New Year’s resolutions are often thought of as useless. They’re hard to stick to and often lead to a lot of disappointment. But what if we told you that you don’t have to feel that way about them? Why not shift from feelings of unattainability and disappointment to positive brand messaging? Use New Year’s resolutions...
How Beacons Power Personalized Events
Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?
Experiencing Brand Plans in Three Dimensions
When you’re planning a traditional meeting or event, consider adding an immersive, experiential component to enhance the audience experience and deepen engagement. This additional layer is what we call, “Immersion.” An Immersion area is a dedicated space that allows your audience to engage deeper with your brand or message through sensory experiences.
Psychographics: Understanding Your Consumers on a Whole New Level
Psychographics is the classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.