Partner Content Archive - Page 18 of 119 - Event Marketer

Why Exhibit House Partnership Matters: The Scot Forge Story

Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?

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Amazon Daily Dish in Seattle

Learn how Moderne spread the word about Amazon Daily Dish with street teams in Seattle

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Top 5 Training Tips for a Successful Demonstration Program

Productions Plus takes training seriously. Here are Productions Plus’s top 5 training tips for a successful demonstration program.

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Top 5 Trade Show Trends

If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As...

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Millennials vs Everyone Else: Can’t We All Just Get Along?

I recently attended a marketing conference and there were many great session topics, but one, in particular, caught my eye. The session write-up described a dialog between a Millennial and a Boomer, suggesting that their differences made it challenging for these two generations to connect with one another. As a Baby Boomer myself, and parent...

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