Partner Content Archive - Page 16 of 114 - Event Marketer
How Influencer Marketing Is Useful In Ways You Might Not Have Imagined
As influencer programs have become more, well, influential, the discipline has been adopted in ways many of us didn’t foresee just a few years ago. Here are three things you should be thinking about.
Experiential Marketing Is All About Lasting Impressions
It’s more than creating a single sale; it’s creating a connection between customer and brand, a positive association that has the potential to stay with someone even longer than the memory of a billboard ad, a radio spot or a television commercial.
Newbridge Marketing Group launches Campus Causes, changing the way student groups raise funds
Announcing the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.
Why Exhibit House Partnership Matters: The Scot Forge Story
Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?