Partner Content Archive - Page 12 of 114 - Event Marketer
Design Shifts in the Experience Economy
Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting...
2017 Experiential Marketing Summit Roundup
May 3rd-5th was the annual EM Summit produced by Event Marketer. Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a year’s...
The Four Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
Experiential marketing is going backward and forward at the same time.
How a Donation Led to the Ultimate Moonwalk
As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.