Partner Content Archive - Page 113 of 119 - Event Marketer
5 Steps to Social Media ROI
As we continuously pull our data for our client's program recaps, we are asked this often: How do you measure your ROI in social media? The answer: calculate it. There are a variety of analytics tools to use for almost every social media channel. So just how do you create a stellar social media analytics...
Want to grow your business? Grow Word of Mouth about your business.
Research by the Keller Fay Group team indicates that the year-over-year decline in U.S. carbonated soft drink sales follows decreases in the quantity of Word Of Mouth (WOM) for all but one of the top ten brands. This is especially true for no-calorie/diet brands such as Diet Coke and Diet Pepsi. According to TalkTrack®, the...
The Viral Impact of Events: Best Practices to Amplify Event Content
Live events provide an authentic platform with which to engage and expand audiences and fully galvanize brand communities.
The Secret to Successful Athlete Partnerships
Over the last 3 Olympic Games, we have found that selecting the right ambassador is a combination of a decent helping of science and research, a dollop of gut-feeling mixed in with a sprinkle of luck.