Partner Content Archive - Page 10 of 114 - Event Marketer

June 2, 2017

Why Face-to-Face Marketing Needs Buyer Personas

The concept of buyer personas has only been defined since 2002.  The practice of building a model representation of a typical buyer, defining their goals, understanding what drives their behavior, and how, when and why they buy is an incredibly valuable tool for marketers, especially in the digital age. We create content based on an informed understanding...

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June 2, 2017

MarCom Awards

With awards season in full swing, Broadstreet is proud to announce three MarCom Awards wins!

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June 1, 2017

Want a Winning Trade Show Strategy? Try Start, Stop, Continue

You just wrapped a successful trade show event. You are back in your office.  All your leads have been distributed to the sales team. You are reconciling final invoices against your budget. But before you’ve had a chance to gather feedback from your sales partners about any opportunities generated from the leads, you are called...

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