The International Olympic Committee has relaxed Rule 40, which governs athlete sponsorships during the Games. What impact will this have on brand sponsorships? Steve Watts (GMR London) weighs in on the GMR blog.
The International Olympic Committee has relaxed Rule 40, which governs athlete sponsorships during the Games. What impact will this have on brand sponsorships? Steve Watts (GMR London) weighs in on the GMR blog.
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