Reward customers or members Archives - Page 19 of 22 - Event Marketer
Custom Staging Lights Up Mary Kay’s 50th Celebration
Seminars with conventional proscenium staging can often leave audience members feeling distant and disconnected. At least that was how Mary Kay Cosmetics had felt about past Mary Kay Seminars, deciding this year—for its 50th anniversary—to “blow the socks off” the waves of more than 10,000 Mary Kay Independent Beauty Consultant attendees with a dramatic stage...
MasterCard’s Meeting iPads Engage On-Site and Off-Site
The construct of an annual sales meeting is often a predictable one for attendees such as seasoned executives, who made up much of the 420-attendee list of the 2012 MasterCard annual Sales Leadership Meeting. This year MasterCard gave each attendee an iPad to borrow, preloaded with content and an app to support the experience on-site...
NFC Credentials Fuel Event Explorations for IBM
Conference planners are always dreaming up incentives to get attendees thoroughly investigating all an event footprint has to offer, from session content to the expo hall to, even, the food. Prizes—free stuff—always help, but throw in some NFC technology and make it as simple as a “tap” and you’ve got a winning strategy, especially among...
Google Think Series App Offers ‘Snackable’ Content
Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom...