Reward customers or members Archives - Page 18 of 22 - Event Marketer
Cisco Leverages Smartphones and Trivia at CiscoLive!
Event marketers have joined the ranks of the smartphone obsessed, unlocking the business potential of the ubiquitous handheld through programs that trade fun incentives for consumer data. But few have mastered the art of using smartphones in conjunction with events to tackle multiple marketing objectives at once. Until now. The industry standard smartphone strategy got...
U.S. Cellular Campaign Boosts School Sports Programs
U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized...
Walmart’s Stage Projection Wows Shareholders
Hugh Jackman, Tom Cruise, Jennifer Hudson, Kelly Clarkson, Elton John, John Legend, wildly morphing projection set, and… Walmart. That’s right. The low-price retailer treated its shareholders to a high-value kaleidoscope of a show and set for its annual meeting this year. The Walmart Annual Shareholder’s Meeting is always a show stopper, but this year’s show...
Morgan Stanley Leverages Pre-Loaded Event iPads
Morgan Stanley’s Academy of Investment Excellence program was on the road from March to November this year, bringing its custom iPad interactive experience to hundreds of its top-producing financial advisors all over the country. The Academy is a unique opportunity for advisors to gain insights from leading experts in geo-politics, macro-economics, investment strategy, academia and...