Reward customers or members Archives - Page 16 of 22 - Event Marketer
Justin Timberlake Headlines Best Buy Listening Parties
As if anything Justin Timberlake does needs additional buzz, Best Buy stores in 10 key markets hosted listening parties to generate a little extra excitement for the release of his 2006 FutureSex/LoveSounds album. The program tied in vendors—kiosks equipped with Toshiba laptops, Motorola headphones and Samsung cell phones let guests sample Timberlake content while they...
Qualcomm Activates a 360-degree Projection Event
Qualcomm’s VP and Above Meeting doesn’t have the catchiest working title, but thanks to a clever theme this year—“Cause An Effect”—and a killer 360-degree projection strategy, the meeting made the necessary impact. The goal for the event was to increase communication and collaboration among Qualcomm’s upper management. To facilitate that objective, the company ditched the...
Citi Leverages Rolling Stones to Boost Private Pass
Music fans want VIP access, and Citi wanted its customers to know they care, so when it set out to leverage its sponsorship of the Rolling Stones 50 & Counting Tour, the play was both perfect and well considered. The program allowed Citi to promote Citi Private Pass, which rewards card members with exclusive perks....
Cisco’s App Merges Physical and Virtual Experiences
Sometimes the promise of cool content and everlasting friendship just isn’t enough to hold on to the average event attendee’s attention span as they board their flights home. Cisco took on the challenge this year with a custom app that rewarded customers for participation in its events and bridged the gap between multiple events and...