Reward customers or members Archives - Page 21 of 22 - Event Marketer
Citi’s Billboard Awards Sponsorship Hits a High Note
Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card points that offer perks in the entertainment space, Citi last spring sought a national platform, brokering a deal with Dick Clark Productions to establish...
Mattel Sweepstakes Entices Tech-Savvy Kids
Sweepstakes are way more interactive in today’s digital world than they used to be. Take Mattel Canada’s Hot Wheels Track Builder Challenge, a program the brand launched to promote the Ultimate Track product line. Kids across the country were invited to upload pictures of their own track builds at home over a six-month period for...
EMC Impresses the Press with Custom Content Delivery
The tech industry is huge and competitive. So when EMC set out to make a heavyweight announcement concerning a new product launch, it wanted to be known as the brand that raised the bar for all future tech industry launches. But as far as messaging, EMC wanted to demonstrate how technology transforms an environment. For...
Sports Illustrated Transforms Swimsuits into Sales
Sports Illustrated’s swimsuit issue, which sells more than a million newsstand copies each February, has become more than just a cultural icon–it has become the center of a robust event marketing initiative for Time Inc. Activities are centered on Launch Week, an event romp that kicks off with a press bash in New York City...