Networking Archives - Page 14 of 20 - Event Marketer

October 27, 2015

American Express Sparks Instant Social Connections

Business cards are so 2010. Welcome to the age of the Connector—a quarter-sized digital networking device that utilizes NFC (Near Field Communication) technology and allows for instant “social business card” exchange among users. The tiny device inspires event attendees to network and digitally exchange contact information by simply tapping one device to the next. American...

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October 26, 2015

Monster’s SHRM Booth Hosts a 3D Match Game

Career website Monster.com wanted to add cutting-edge high-tech tools to its resume of services designed just for HR professionals, so it rolled out a new booth that was wired for action at the 2010 Society for Human Resource Management (SHRM) show in San Diego. A 12-player 3D “Monster Candidate Match Game” invited visitors to match...

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October 26, 2015

Augmented Reality Transforms Monster’s SHRM Booth

Looking for talented employees and seeking the right job have come a long way since the days of circling the want ads. So to prove to HR professionals that its tools are tech-savvy and industry leading, Monster rolled out a new booth at the 2010 Society for Human Resource Management (SHRM) show in San Diego...

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October 26, 2015

Blanco Hosts a Tweetup to Drive Booth Traffic

Blanco, a German manufacturer of sinks and faucets, executed a tweetup event at the International Contemporary Furniture Fair (ICFF) in New York City in May with a goal of driving traffic to the brand’s trade show booth and to pull in external media attention for new product launches. ICFF is a small regional show so...

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October 26, 2015

Reed Exhibitions Focuses on Matchmaking at AIBTM

A huge and complex event like the Americas Incentive, Business Travel, & Meetings Exhibition (AIBTM) is a maelstrom of logistical challenges, but this year’s event was a little less so, thanks to a preference-based appointment matching engine. To deliver better value for exhibitors and attendees, facilitate a hosted buyer program and drive overall participation, Reed...

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