Networking Archives - Page 10 of 20 - Event Marketer
U.S. Air Force Tour Offers Movies, Games and Interactives
It takes more than a TV spot to increase the public’s understanding of today’s military, and the United States Air Force knows it. The mobile tour combined three 53-footers to form an exhibit that engaged consumers for 42 weeks late last year. Elements included a high-tech movie, an authentic F-16 Fighting Falcon, electronic interactives, and a...
CBS Whisks 1,000 Executives Away to the Super Bowl
Last January, CBS packed up three private 737 jets and took 1,000 executives and advertisers on the ultimate dream trip—a weekend of sun, fun and football in Miami’s South Beach that went totally over the top in terms of luxury, service and amenities. With gourmet dining, top-notch entertainment, not to mention Super Bowl XLI, the...
Philips Turns its Sales Convention into a Spy Movie
The Spanish and Portuguese division of Philips Electronics turned its annual sales convention into a blockbuster spy movie. Scriptwriters created a complete plot in which Philips’s competitors were cast as an international gathering of gangsters bent on stealing Philips’s secret sales plans for 2007. Everyone attending the meeting was part of the top-secret operation to...
BT Global Services Meeting Offers Holographic Experiences
To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game...