Motivate the sales force or sales channel Archives - Page 9 of 25 - Event Marketer
HP Drops a Social Media Net Over its Discover Event
They say good things come in threes, and the three-pronged social media plan behind HP Discover 2015, Hewlett-Packard’s three-day bi-annual conference and trade show, is no exception. HP’s new Social Everywhere strategy, Social Media Hub and Word Cloud Portraits were a win-win-win that generated the best social media metrics ever for HP Discover. HP enjoys...
EMC Attendees Snap Giant 3D Face Mask Projection Selfies
The concept of Big Data is not an easy one to wrap one’s brain around. It’s broad. It’s complex. And it’s an evolving concept that changes from one day to the next. So to help attendees at its annual EMC World 2015 conference last May in Las Vegas understand the new demands on businesses in...
Microsoft Spreads the Magic of Disney Using RFID Bands
How do you impress the world’s most experienced technology companies with your event technology? For Microsoft’s Worldwide Partner Conference, it was all in the wrist. RFID wristbands served as the centerpiece of an event-wide strategy that was designed to facilitate networking, enhance the on-site experience and fuel collaboration among Microsoft’s U.S. partner eco-system. The bands...
Walmart Meeting Combines Training and Entertainment
For its annual shareholders meeting last June, Walmart, which had remained strong during the recession, wanted to celebrate its success with shareholders, associates and the media without seeming insensitive to the lingering effects of the bad economy. The resulting program found the right balance through a mix of associates-only events and a show-stopping grand finale,...