Objective of Event: Motivate the sales force or sales channel

Leveraging its presence at the International Manufacturing Technology Show, engineering group Sandvik aimed to showcase the new tools and unique solutions it developed for modern business, while offering a sneak peek at what the future of the industry might look like. Through its hands-on activation, the brand was able to highlight select tools from its […]

Communication is the name of the game when it comes to navigating large healthcare congresses. With that in mind, Astellas Pharmaceuticals set out to create an internal communication platform to improve meeting management and event delivery. With the lofty goal of unveiling an app that would be operational in less than two months for Astellas’ […]

Ford’s F-150 may be a classic among American-made trucks, but it’s also got its eye on the future. The Manufacturing Innovation immersion experience at the Ford Rouge Factory Tour, a Ford factory complex located in Dearborn, MI, showcases the automaker’s recent breakthroughs and brings the story of the people behind its technologies to life in […]

To get its target (trucking, construction and mining equipment industries) to switch from their existing engine protection to Shell Lubricants, the company devised the Shell LubeVideoCheck on-site demonstration program. The centerpiece of the events was a state-of-the-art technology developed for the aircraft industry and modified for heavy machinery that gave management and operators an opportunity […]

Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all […]