Motivate the sales force or sales channel Archives - Page 7 of 25 - Event Marketer
Toyota Takes Annual Meeting Attendees on a Road Trip
Toyota’s national dealer meeting was anything but a typical vehicle display. To rev up the 5,000 dealers, partners, field staffers and executives in attendance, the Japanese automaker took them on a “road trip” from Manhattan to Mount Rushmore and various stops in between as it set the stage for its full line of vehicles. A...
Cisco Takes Global Sales Meeting Virtual for First Time in 20 Years
Virtual events are one of the fastest growing platforms in the event industry. Yet despite their slick graphics, 3D environments and high-tech appeal, the pervasive question remains: How do you engage with attendees if you can’t see, touch or talk to them? When Cisco Systems in 2009 set out to save costs by taking its...
Cisco’s Foray into Hybrid Events Changes Industry Forever
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in...
Rodenstock’s Gigantic Pair of Eyeglasses Create a Spectacle
There’s nothing like a gigantic pair of eyeglasses to help you see the light, especially one that is 15-feet wide, 5-feet high and with earpieces that measure nearly 20-feet long. No, we’re not talking Alice in Wonderland here. We’re talking Rodenstock, a leading German manufacturer of high-end, high-tech eyewear. To reinforce its image as a...