Motivate the sales force or sales channel Archives - Page 10 of 25 - Event Marketer
Walmart Shareholders Meeting Stage Lights Up LED
The Walmart Shareholders Meeting is one of the largest and most complicated corporate events of the year. It’s not only a business meeting. It’s a pep rally and a rock concert, designed to inspire associates and shareholders in an arena and all over the world via a webcast. Walmart certainly set the stage for success...
Intense Lighting Booth Offers Exhibit Experience Zones
Exhibits need to draw attention, but sometimes products get lost in overambitious design concepts. Intense Lighting at the Lightfair International show in Las Vegas leveraged a stylish set design (with practical, real-world showcases) that positioned its solutions-based sustainable lighting products as architectural statements. Dimmer switches and natural accents, from plants to river stones and wood...
Sub-Zero Display Evokes Food Theme at EuroCucina
With nearly 100 products beautifully imbedded throughout, Sub-Zero’s exhibit at the annual international kitchen design show EuroCucina in Milan felt more like a high-end restaurant than a product showcase. The modernist white structure was punctuated with plate glass windows and set at an unexpected angle to the booth’s parameters. Luxurious materials like marble and Zebrawood...
Mammoth Google I/O Leans on Intimate, Productive Spaces
When the exchange of great ideas is at the heart of your event, sometimes it’s best to get out of the way and let the magic happen. Google’s design approach to its annual I/O developer’s conference did just that, with an effortless blend of communal spaces, welcoming exhibit elements and blank canvases that, altogether, invited...