Introduce/launch a new product Archives - Page 75 of 84 - Event Marketer
Microsoft Shows Off Windows 7 with Free Santa Photos
Microsoft’s Picture Perfect Holiday program offered shoppers and airport travelers a shot at the Windows 7 platform—and a shot of Christmas spirit, too. The program’s objectives were to generate multiple trials, provide hands-on demos, promote the simplicity and utility of the new Windows and create an emotional connection that would lead consumers to shift their...
Skype Engages Lady Gaga Fans in its Product Suite
They say music is the universal language, so to promote its mobile suite of products among a global audience of youthful influencers and social connectors, Skype aligned itself with a world-class musician with 36 million Twitter followers, 60 million Facebook fans and her own proprietary social network on Littlemonsters.com—Lady Gaga. As official sponsor of her...
Sungevity Hits the Road in Solar-Powered Trucks
Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties....
Delphi Captivates Investors with 3D Storytelling
When you’re trying to convey innovation, PowerPoint is definitely not the medium to support the message. Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments, so when it came time for its second annual Delphi Investor Day event, this year held at Cipriani 42nd Street in...