Introduce/launch a new product Archives - Page 46 of 84 - Event Marketer
Epic Screen Serves as Backdrop for Xbox E3 Media Briefing
For its E3 2014 media briefing presentation, Xbox staged an epic stage experience. An 80-foot center LED screen featured massive moving semi-transparent scenic doors that opened and closed to accommodate game trailers and demos. Three more LED screens stood angled to the floor as backgrounds for satellite multi-player demos and presenters. The show featured over...
LG Art Of The Pixel Showcases New Media Art Content
The LG Art of the Pixel competition showcased new media art. In true form, the brand’s awards gala featured the finalists’ work displayed on “digital canvases”—LG TVs—in a gallery inside massive Gotham Hall in New York City. LG took the theme a step further and used 7,200 square feet of the venue’s walls as a...
Kawneer Exhibit Design Incorporates Green Materials
Kawneer products and solutions are designed to protect the environment where people work, play and live, so it makes sense that the brand incorporated “green” materials like fabric, aluminum and glass into its 30-foot by 50-foot booth. The design boasted curvilinear styles, gloss white laminate and silicon-edged graphics inserted into asymmetrical curved panels. All told,...
Intense Lighting Booth Offers Exhibit Experience Zones
Exhibits need to draw attention, but sometimes products get lost in overambitious design concepts. Intense Lighting at the Lightfair International show in Las Vegas leveraged a stylish set design (with practical, real-world showcases) that positioned its solutions-based sustainable lighting products as architectural statements. Dimmer switches and natural accents, from plants to river stones and wood...