Introduce/launch a new product Archives - Page 45 of 84 - Event Marketer
ULTRA Dog House Mobile Tour Visits Farmers Markets
Nutro proved it can really rock the dog house with its ULTRA Dog House tour that visited farmer’s markets and local festivals in Chicago and New York City last summer. The doghouse design of the vehicle caught conasumers’ eyes and pulled them over to learn about the brand and get some goodies. Pets fetched samples...
Xbox Reaches Gamers in a Shipping Container Vehicle
Microsoft set off across Canada for the month of November to win over gamers, hype the Xbox One console and prove its dominance over the PlayStation 4. The tour traveled to Montreal, Toronto and Vancouver in a converted shipping container-turned Xbox One Source vehicle that when dormant looked just like the console, but transformed into...
JLG Industries Builds an Outdoor Environment in Vegas
The JLG Industries’ exhibit encompassed 20,000-square-feet of space in the Gold Lot at the Las Vegas Convention Center, leaving room for an outdoor display of the brand’s new equipment—14 truck-mounted and self-propelled work platforms, booms and telehandlers. The exhibit’s two-story aluminum and glass modular structure had areas for education and interaction, meetings, food service, a...
Coty Woos Shoppers with Interactive Makeup Stations
When fragrance and bath product manufacturer Coty broke into cosmetics with Rimmel, a Walmart-only cosmetics line of 300 SKUs, the U.K.-based company’s marketing department faced the oldest line in the book: How do we promote it? Easy to ask, but hard to answer in this case. Because the line was only in Walmart stores, TV...