Introduce/launch a new product Archives - Page 40 of 84 - Event Marketer
Ford’s Factory Tour Boasts Robots, Lasers and Projection
Ford’s F-150 may be a classic among American-made trucks, but it’s also got its eye on the future. The Manufacturing Innovation immersion experience at the Ford Rouge Factory Tour, a Ford factory complex located in Dearborn, MI, showcases the automaker’s recent breakthroughs and brings the story of the people behind its technologies to life in...
Under Armour Deploys an in-Store Digital Obstacle Course
The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the...
CareFusion Sponsorship Gets Healthcare Pros Jazzed Up
Medical technology company CareFusion and jazz are making beautiful music together. As sponsor of the CareFusion Jazz Festival Series, the company last summer struck a chord with the health care executives it needed to reach to publicize its new brand name as it spun off from parent company Cardinal Health. Research has shown their interest...
EMC Attendees Snap Giant 3D Face Mask Projection Selfies
The concept of Big Data is not an easy one to wrap one’s brain around. It’s broad. It’s complex. And it’s an evolving concept that changes from one day to the next. So to help attendees at its annual EMC World 2015 conference last May in Las Vegas understand the new demands on businesses in...