Introduce/launch a new product Archives - Page 27 of 84 - Event Marketer
Delta Uncorks a Wine Strategy at Miami Festival
To extend its fine wine experience beyond its in-flight miniature bottles, Delta Air Lines created a full-fledged gourmet experience at last spring’s South Beach Wine and Food Festival in Miami. The goal was to spotlight Delta’s new menu by Todd English and its wine offerings by master sommelier Andrea Robinson. It activated under two areas...
Pepsi Introduces New Logo at Larger-Than-Life Events
Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl to play up the idea of out with the old and in with the new. On New Year’s Eve,...
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...
JCPenney Gives New York Pier a Stunning Makeover
To put its best foot forward at an analyst event, JCPenney ordered up an impressive venue makeover. The company transformed the decaying shell of a pier floating over New York’s Hudson Bay. No one would ever have guessed that the clean, contemporary event space had been, just a few weeks earlier, a dark space with...