Introduce/launch a new product Archives - Page 22 of 84 - Event Marketer
2K’s Analogue Experience Brings New Orleans to Life
At a gaming expo like E3, fans can expect game play. As well as long lines. But 2K took an analogue experiential approach, immersing fans in the game with a live set. The brand devoted half of its 120-foot by 100-foot double deck exhibit to the launch of MAFIA III, a game that takes place...
Pure Leaf’s Mobile Experience is ‘United By Craft’
The Pure Leaf brand is steeped in simplicity and craftsmanship. So when the premium iced tea company set out to create a mobile experience to celebrate the launch of its Tea House Collection, it had to design an environment that reflected those core characteristics. Enter: The Pure Leaf Tea House, a modular, open-air structure featuring...
Gatorade Fuel Lab Introduces Science-Backed Products
In 2016, Gatorade expanded its product line with Gx, an ecosystem of science-backed products designed to change how athletes “fuel” through biometrics and alternative food forms. What better event to activate this sports “fuel” (versus sports “drink”) messaging than at the innovation-driven SXSW festival in Austin. The Gatorade Fuel Lab was an experience that drove...
Dew’s Mobile Tour Evokes its Tennessee Roots
Mountain Dew took a cruise down memory lane with a sampling tour that paid homage to its Tennessee roots. With the help of three Rat Rod-style sampling vehicles, the brand made stops along the historic Dixie Highway to promote the launch of its DEWshine beverage at colleges, festivals and sporting events in an effort to...