Introduce/launch a new product Archives - Page 12 of 84 - Event Marketer
Uber Wines and Dines Influencers on a Restaurant on Wheels for the new Visa Card
THE SETUP: To demonstrate to a group of power users and frequent riders the new Uber Visa card and its four percent cash back on dining offer, Uber built a restaurant on wheels and invited Alex Guarnaschelli, a New York City chef, “Iron Chef” and Food Network judge to create neighborhood-inspired meals. After responding to...
Under Armour Launches New Kicks with ‘Drone Drops’
In this day and age, if you’re preparing to launch a new pair of kicks, you better have your head on straight and your laces tied tight. Sneakerheads are a discerning bunch, and when it comes to shoe drops, they’ve come to expect the highest-caliber experience a brand can offer. So when Under Armour set...
Dove’s Treehouse Lets Influencers Test New Products
Dove Men+Care has been a frontrunner in the men’s grooming market since its debut in 2010. When the brand developed its first-ever line of nature-inspired products, maintaining its position in the category was just as critical as driving awareness and trial for its new “Elements” collection. Recognizing that a standard launch event wasn’t going cut...
Welch’s Launches Snack Product with a ‘Tasting Room’
How do you convince sophisticated millennials that your natural, fruit-based snacks are worthy of their discerning taste buds? Host a mobile sampling experience with all the style and cachet of a modern wine tasting. That was the premise behind the launch of Welch’s Nothing But the Fruit (N.B.T.F.) product. In an effort to boost awareness...