Generate social media/viral buzz Archives - Page 45 of 111 - Event Marketer
Influencers Swipe Right at Tinder’s Airport Event
To launch Tinder Plus, the new premium addition to its popular dating app, Tinder enticed 1,000 decision makers, media moguls and celebrities to Los Angeles’ iconic Hanger 8 for a Tinder Air experience that sent media exposure skyrocketing with more than 170 million impressions and event coverage from major media publications. Multiple on-site touchpoints and...
Target Pop-up Unleashes Consumers’ Inner Child
Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital retail shopping into one shareable, interactive experience that incorporated RFID-enabled product sales. Wonderland attracted an impressive 23,000 attendees who spent 20-30 minutes exploring spectacles like the S.S....
Mercedes-Benz Engages Younger Demo on Concert Tour
To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology and gain a ton of organic social chatter before, during and after the events in the process. The mix of passion points and exclusive share-worthy...
Employees Celebrate PayPal’s Independence in Style
PayPal, the mobile payment platform, celebrated its launch as an independent company listed on NASDAQ with events at its offices across the globe and in New York City’s Times Square. Speeches, champagne toasts, music and GIF photo activations marked the events, which employees posted to Facebook, Twitter and Instagram using the hashtag #PYPL. Tagboard, the...