Generate interest among influencers Archives - Page 59 of 74 - Event Marketer
Activision Delivers Interaction and Gameplay at E3
Activision tackled the massive E3 conference from three directions: Interactions outside the footprint (that ultimately drove attendees to the footprint); personalized interactions designed to address the needs of a variety of visitors (including media and VIPs); and of course, it included gameplay—a ton of hands-on gameplay. E3 is a booming conference, filled with towering booths...
Audi Football Summit Drives Millennial Awareness of A3
An estimated 30 percent of U.S. households contain a soccer player, second only to baseball. To harness the growing popularity of soccer and capitalize on FIFA World Cup fever, Audi launched the Audi Football Summit, a match between Audi-sponsored club FC Bayern Munich (the most successful club in German football history) and Chivas de Guadalajara....
Fox’s Gotham Zip Line Teases TV Series at Comic-Con
Ask any attendee at Comic-Con if they wished they could be a real-life super hero and most would probably say yes. Fox helped fulfill this near universal fantasy by giving conference attendees the chance to fly like a super hero, and then share the experience with friends. To tease the premiere of “Gotham,” a crime TV...
Evian Delivers Cold Water into New Yorkers’ Hot Hands
With so many products in the premium bottled water category, evian needed to regain market share and relevance among consumers. It also had a new bottle design to launch. What better month of the year to get satisfying cold water into the hands of consumers than during August, one of the hottest in the U.S.?...