Generate interest among influencers Archives - Page 51 of 74 - Event Marketer
Samsung Delivers the Media a Multi-Sensory Story
Not all of the bells and whistles on today’s smartphones are there just for the sake of bells and whistles. Many of the high-tech features on today’s phones have been designed specifically to meet everyday needs in ways never thought possible. To position its new Galaxy S4 phone as a “life companion,” Samsung decided to...
Target Drives On-Campus Buzz with QR Code Badges
To increase engagement at its Back to College After-Hours Shopping events, which targets college students across 68 American universities, Target this year added the Bullseye Badge, a QR-code driven program. Arriving on campus during welcome week, students were greeted with an on-campus promotion offering free product samples, a dj, a personalized invite to the after-hours...
Samsung Choreographs a Holographic Concert Event
We’ve come a long way from basic flip phone mobile devices that only—gasp—allowed us to dial a call, send a text message or play the game Snake. Today, smartphones reign and each new device seems to offer more and more services and functions. As adjusted as we are to our mobile-powered culture, it’s often still...
NFC Credentials Fuel Event Explorations for IBM
Conference planners are always dreaming up incentives to get attendees thoroughly investigating all an event footprint has to offer, from session content to the expo hall to, even, the food. Prizes—free stuff—always help, but throw in some NFC technology and make it as simple as a “tap” and you’ve got a winning strategy, especially among...