Generate interest among influencers Archives - Page 13 of 74 - Event Marketer
Electronic Arts Visits Malls to Connect with Families
For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences. In its sixth year, the tour sought to entice serious gamers (16- to 30-year-old males), as well as families and casual gamers. The...
Bacardi Makes Noise at New York City Lounge
Bacardi B-Live was the bash all the cool kids wanted to attend summer 2009. Taking over venues in 23 cities, Bacardi treated consumers to a fully immersive branded club experience with music icons as well as emerging artists, including DJs Jazzy Jeff, Tiga and Steve Porter, who mixed beats on stage with a giant old...
Dos Equis Creates ‘Interesting’ Academy to Recruit Targets
Party people are always on the go, so to keep up beer brand Dos Equis created the Most Interesting Academy. Targeting 21- to 34-year-old affluent educated men, the program stemmed from its Most Interesting Man in the World campaign, now in its third year, which helped the brand differentiate itself in the beer market. The...
Bacardi Flavors Take Consumers Around the World
Imagine going around the world in one night without ever leaving town, and instead of a suitcase in your hand you get to carry a tasty Bacardi cocktail. That’s the experience Bacardi served up—along with a Bacardi Flavor Bar and some pretty juicy drinks—to generate buzz for Bacardi Flavored Rum among African-American male consumers, ages...