Generate brand awareness Archives - Page 33 of 126 - Event Marketer
HGTV’s Super Bowl Space Draws Millennial Influencers
HGTV’s Super Lodge in Glendale, AZ, during Super Bowl XLIX offered Millennial influencers a playground of intimate experiences with music and network stars. The wood and steel structure had pendant lighting and elongated Edison bulbs for an industrial feel, a mix of rustic woods and modern accents. Multi-level, the structure had bridge decks connecting side...
Hormel’s Mobile Tour Takes the Artistic Route
In the high-stakes New York metropolitan area deli market, Hormel’s Di Lusso wanted to prove its salami is a work of art. Its 22-foot truck hit 34 locations in one month and invited consumers to create artwork on a 100-foot community canvas welded to the side that, using crankshafts, could be scrolled to reveal a...
LinkedIn Makes Connections on Picture Opportunity Tour
LinkedIn is known for digital networking, but to put a face to the business-minded social media site and connect users, it launched the Picture Opportunity Tour. For it, the brand and partner Manifold built a fully customized 24-foot box truck from the ground up, allowing the team to tailor each detail to the needs of...
Motorla Dials in on Customization at Chicago Pop-up
Motorola opened a custom mobile experience boutique in the heart of Chicago featuring brick walls and concrete floors and high-touch, one-to-one learning environments to promote its customizable devices. These included a “maker” table with inspiration boards and décor, and customizable trays; and a swatch wall with materials representing the device backings the brand offers, from...