Generate brand awareness Archives - Page 13 of 126 - Event Marketer
Royal Caribbean Immerses Partners in Innovative Tech
Royal Caribbean is on a mission to change the perception of cruising—proving as much with “Sea Beyond,” a tech-fueled experience aimed at positioning the brand as a thought leader among an audience of financial investors, business partners and media. Featuring everything from autonomous vehicles to facial recognition technology to beacons, the 36,000-square-foot experience featured leading-edge...
Thought Leaders Convene at Bumble’s Pop-up ‘Hive’
Dating app Bumble, where women make the first move, only existed as a digital experience until Bumble Hive NYC arrived, a live, experiential pop-up space in the SoHo neighborhood of Manhattan that brought together thinkers, artists and entrepreneurs to celebrate the empowerment of women across relationships, tech and education. The Hive’s design naturally had the...
Propel Launches a Three-Day Festival for Fitness Fans
With the recent rise of the boutique fitness studio movement (who hasn’t been asked to join ClassPass?), Propel saw an opportunity to be a leading brand among passionate exercisers. Enter the Propel Co:Labs Fitness Festival in L.A., which brought together emerging fitness studios, bloggers, influencers and fitness fans to create “mashup workouts,” where different workouts...
Mastercard’s #ThankTheFans House Engages Music Buffs
The official card of the Grammy Awards since 2008, in 2017 Mastercard chose to amplify its new digital payments platform, Masterpass, by increasing the brand’s association with music. The product of that effort was the #ThankTheFans House, a pop-up experiential music environment within the iconic former Tower Records building in West Hollywood. Live performances by...