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Verizon Soccer Experience Scores with Latino Community
Estadio FiOS scored big with the Latino community by connecting with one of their key passion points—soccer—to educate them on Verizon products and services in a fun and engaging way. Key messages emphasized how Verizon FiOS services could maximize watching FIFA World Cup matches. The activations took place at high-traffic malls in five markets, including...
Discovery Produces a Stunning Multi-Media Canvas
The 2014 Discovery Upfront in the Jazz at Lincoln Center’s Rose Theater in New York City offered a larger than life experience. The goal was to produce a massive multi-media canvas on stage where each network could customize its unique visuals for the audience, giving potential advertisers the opportunity to preview the network’s upcoming programming...
SoBe Plays Up New Flavors with Themed Experiences
SoBe’s Try Everything campaign was aimed at generating trial and awareness for the brand’s newest flavors. The initiative was part of an integrated effort that also included TV, radio and Internet. To launch the experiential component, SoBe held an event in New York City’s Madison Square Park that had A-listers engaging in challenges inspired by...
Oculus Connect Blends Conference with Hands-On Demos
Oculus may be all about virtual reality, but its first developer conference had two very real goals in mind—to keep those developing Oculus-compatible content and technology in the loop with upcoming Oculus technology and to excite developers about its products. It delivered on both counts. To attract current and potential developers, the conference featured keynote...