Educate customers and users Archives - Page 90 of 133 - Event Marketer
GE Water Drops Trade Shows for a Proprietary Tour
Water is vanishing from the earth at alarming rates and municipalities are scrambling to find a solution. As a result, water technology companies are poised to see a 15 percent boost in sales in the $1.8 billion industry. The marketplace was primed and ready, but it was still one of the biggest gambles of the...
John Deere Meeting Makes Earthwork a Spectacle
John Deere’s tractor fashion show garnered two nods. Here’s another look at the program: The highlight of the North American Divisions Meeting was a presentation chock full of high production value and glamour. On opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two...
Sun Microsystems Deploys a Green Conference Strategy
Green (as in earth-friendly) seems to be the new black. All the brands are wearing it, rolling out eco-friendly tours or touting their green practices to win the hearts and minds of environmentally conscious consumers. But Sun Microsystems did oh-so-much more than just set up some recycling bins at its 12th annual conference and call...
Mack Trucks Captures Expo Content on 16 Video Feeds
Mack introduced three brand-new products for the first time ever last year, so it needed an event that would define the brand for the next 100 years, show dealers and employees its new products and technology and build brand enthusiasm. The 100,000-square-foot MackWorks Expo product exhibition showed off 42 trucks, featured space for more than...