Educate customers and users Archives - Page 78 of 133 - Event Marketer
Nissan Pop-Up Concerts Strike a Chord with Consumers
Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get the public buzzing about the new 350 Z sports model, the company mounted a fall street program that “surprised” consumers with concerts and cars. To set...
Cisco’s Live Grid Relates to Internet Of Everything Story
At its flagship conference, Cisco wanted to bring its new Internet of Everything messaging to life at Cisco Live!. It did so with a wide collection of monitors and interactive surfaces. But the shining star of the experience was a 4,000-square-foot angled canopy grid display towering over attendees’ heads. The interactive grid featured changing images...
Kawneer Exhibit Design Incorporates Green Materials
Kawneer products and solutions are designed to protect the environment where people work, play and live, so it makes sense that the brand incorporated “green” materials like fabric, aluminum and glass into its 30-foot by 50-foot booth. The design boasted curvilinear styles, gloss white laminate and silicon-edged graphics inserted into asymmetrical curved panels. All told,...
Choice Properties’ Booth Features Sleek Mirrored Look
Interior designers will tell you—mirrors can really open up a room. Choice Properties’ inclusion of mirrored façades not only gave its 40-foot by 20-foot exhibit at the ICSC show in Toronto a sleek look and feel, but also a larger appearance. Another element worth noting: the raised LED-lit flooring that encircled the footprint. The lighting...