Educate customers and users Archives - Page 7 of 133 - Event Marketer
IBM Leverages a TV Studio and Control Room to Deliver Conference Content
After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs....
SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up
Aiming to reconnect with younger, affluent and digitally savvy Japanese women, the Japanese premium skincare brand invited consumers to a Tokyo pop-up shop called SK-II Wonderland. The space was part interactive art exhibition, part virtual scavenger hunt and part all-immersive experience. Upon entering, attendees received a mobile device preloaded with an AR app. Using location-dependent...
Dell Targets Gamers at SXSW With Demo Stations, Virtual Reality
Dell took over an event space across the street from the Austin Civic Center and turned it into the Alienware Outpost. The attention-getting technology started on the exterior, with a moon rover VR experience to attract guests. There were Alienware gaming stations, workstations where guests could draw freehand onto a screen and interact with a...
Sleep Number Wakes up Football Fans with a Clever VR Challenge
How do you entice people to think “mattresses” at a Super Bowl fan fest? Sleep Number set up a virtual bedroom, where a visitor could enter their name and favorite team before the space transformed, using projection mapping technology, to display team logos and colors, and the guest’s name on a jersey overhead. And a...