Educate customers and users Archives - Page 9 of 133 - Event Marketer
Interac Turns Heads at Collision with a Showstopping Fabric Exhibit
For the first year of its title sponsorship of Canada’s Collision tech conference, Interac’s goal was to change customers’ perception of its brand—from payment application network to world-leading technology solutions provider. The design inspiration: That Interac and its partners work closely to build networks and data solutions that allow data to flow seamlessly and safely....
Munchkin’s Instagrammable Exhibit Spaces Feature Color and Whimsy
For its 52-foot by 68-foot booth at the Kind + Jugend baby products trade show, Munchkin used bright colors, touches of whimsy and its own products to create a series of beautiful and very Instagrammable spaces. One featured a mural by graffiti artist Carson Ting; in another, thousands of Munchkin’s colorful cups were arranged to...
Google Takes CES Attendees on an Amusement Park-Style Ride
After several years with a minimal presence at CES, Google came back in a big way in 2018. For its follow-up presence, the brand built another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns...
Cisco Livewires its Mainstage Keynote with Reactive Lighting
For the latest iteration of the 30-year-old Cisco Live user conference, Cisco chose the theme “You Make Possible” to emphasize its customer focus. And the mainstage keynote was designed to both wow the audience and put attendees at the heart of the story—whether they were watching in person or tuning in remotely. For those in...