Educate customers and users Archives - Page 61 of 133 - Event Marketer
Army Draws Recruits with Mission-Based Simulation
The U.S. Army needed to enlighten 18- to 24-year-old males that very few jobs involve a shovel in today’s Army. To that end, in September they opened a yearlong experience center in the Philadelphia Franklin Hills Mall. So far, the recruitment rate at the center is five times higher than a traditional office and foot...
Verizon Engages Mall-goers with the FiOS Tech Corner
During the busiest shopping season of the year, Verizon showcased its FiOS high-tech home entertainment technology with the creation of the FiOS Tech Corner set up at the upscale Westfield Montgomery Mall minutes from Washington D.C. For 18 days (Nov. 1-Dec. 28) the brand activated in a 100-square-foot stand in the middle of the most...
T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge
T-Mobile’s five-city tour last March and April was all about making existing Sidekick customers feel like VIPs while bringing the brand to life for music-loving potential customers. Before each concert street teams hit pedestrian hubs in each market to drive consumers into retail stores where contest entries for tickets to the concerts were available. Also...
Adidas Scores with a Social Sharing Strategy
Anything Disney has to be fun. On that note, in December and early January adidas activated its sponsorship of the Disney Soccer Showcase with two family-friendly interactive experiences: the Goal Celebration and Boot Checkout. At the Goal Celebration, amateur players engaged in challenges on a branded stage to win adidas prizes and Major League Soccer...