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Activision Engages Press with Scale and Cinematics
Destiny is a sci-fi video game with immersive environments and storylines. For the much anticipated and long awaited release of Destiny 2, publisher Activision wanted to create a press event as immersive as the title itself, while engaging 30 million-plus players in the process. In other words: this was no “exclusive” affair. More than 1,000...
Deep Eddy Drives Trial with a Retro Sampling Tour
Deep Eddy Vodka is a small batch product out of Austin with a highly discerning audience. When it set out to drive trial and awareness of its product across different regions of the U.S., it needed a mobile experience it could activate at events that aligned with the brand’s signature style. And the Dive In...
Dewar’s Targets Millennials with a Tiny Whisky House
The whisky category has grown 28 percent since 2016, the biggest boom for the sector since the 1970s. But despite millennials’ obsession with whisky, Dewar’s last year faced a set of challenges in capitalizing on the momentum of the category. Mainly, that it’s perceived as an old man’s Scotch. Enter: Dewar’s Traveling Whisky Emporium. Hosted...
Uber Puts Meals on Wheels to Launch its Credit Card
It’s one thing to read about the perks and benefits that a credit card has to offer. It’s another to taste them. To launch the new Uber Visa card, the ridesharing, food delivery and transportation company turned to a platform it knows best—wheels. In particular, a culinary experience on wheels. The Ride and Dine bus, which...