Dewar's Targets Millennials with a Tiny Whisky House - Event Marketer

Dewar's Targets Millennials with a Tiny Whisky House - Event Marketer

Dewar’s Targets Millennials with a Tiny Whisky House

db_ex-2018_best_mobile_dewars
Brand: BACARDI
Agency: EPSILON
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2018
The whisky category has grown 28 percent since 2016, the biggest boom for the sector since the 1970s. But despite millennials’ obsession with whisky, Dewar’s last year faced a set of challenges in…
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