Educate customers and users Archives - Page 127 of 133 - Event Marketer
ADA Inspires Content Sharing to Boost Donations
Consumer endorsements on social media can have a huge impact on driving online action. So for its Saratoga Tour de Cure race event, the American Diabetes Association leveraged a social media strategy that allowed it to interact with attendees at the race and inspire them to share branded content—including photos and links—on their personal Facebook...
Esurance Brings Order to the Festival Experience
Anyone who has ever been to a giant outdoor music festival knows two things will inevitably happen: you will lose your friends and your phone will die. Fail. Using NFC technology embedded in wristbands, Outside Lands sponsor Esurance offered festivalgoers a utility to enhance the experience on-site and online, ensuring that they could record memories...
Nutmobile Helps Planters Spread Eco-Friendly Message
Planters’ Naturally Remarkable Tour was designed to spread the brand’s sustainability message and get samples to consumers in 16 cities. For the effort, which lasted from February through August, Planters transformed a 25-foot Isuzu biodiesel truck into the peanut-shaped vehicle called the Nutmobile. The experience included a photo op with Mr. Peanut—attendees could download photos...
Target’s Beauty Garden Party Charms Influencers
Instead of using traditional p.r. methods to promote its new premium skincare product launch, Target relied on 100 social influencers with hundreds of thousands of followers to spread the word. Target hosted these guests at a Target Beauty Garden Party designed for social amplification. In order to get influencers posting organically and authentically, Target served...